Saber S.A.
Saber S.A.

TIME TO KNOW

2010: We surpass the 40 Million!
2010 Census: Final Results
INDEC

*

AS the final results of Census 2010 up the 27.10.2010, the Argentine Republic population 40,117,096 inhabitants, with an intercensal growth over 2001 of 10.6%, very similar to that recorded a decade earlier.

Today, 5/19/2012
we would be
40.783.476
inhabitants (*)

(*) Projection based on intercensal growth.

Projection based on intercensal growth:

State / Jurisdiction Population Absolute change Relative change (%)
2001 2010
       
Total Country 36.260.130 40.117.096 3.856.966 10.6
       
Ciudad Autónoma de Buenos Aires 2.776.138 2.890.151 114.013 4.1
Buenos Aires 13.827.203 15.625.084 1.797.881 13.0
   24 partidos del Gran Buenos Aires 8.684.437 9.916.715 1.232.278 14.2
   Interior de la provincia de Buenos Aires 5.142.766 5.708.369 565.603 11.0
Catamarca 334.568 367.828 33.260 9.9
Chaco 984.446 1.055.259 70.813 7.2
Chubut 413.237 509.108 95.871 23.2
Córdoba 3.066.801 3.308.876 242.075 7.9
Corrientes 930.991 992.595 61.604 6.6
Entre Ríos 1.158.147 1.235.994 77.847 6.7
Formosa 486.559 530.162 43.603 9.0
Jujuy 611.888 673.307 61.419 10.0
La Pampa 299.294 318.951 19.657 6.6
La Rioja 289.983 333.642 43.659 15.1
Mendoza 1.579.651 1.738.929 159.278 10.1
Misiones 965.522 1.101.593 136.071 14.1
Neuquén 474.155 551.266 77.111 16.3
Río Negro 552.822 638.645 85.823 15.5
Salta 1.079.051 1.214.441 135.390 12.5
San Juan 620.023 681.055 61.032 9.8
San Luis 367.933 432.310 64.377 17.5
Santa Cruz 196.958 273.964 77.006 39.1
Santa Fe 3.000.701 3.194.537 193.836 6.5
Santiago del Estero 804.457 874.006 69.549 8.6
Tierra del Fuego, Antártida e Islas del Atlántico Sur 101.079 127.205 26.126 25.8
Tucumán 1.338.523 1.448.188 109.665 8.2

Currently on the INDEC site disaggregated data are available as georeferencing in: CENSO_2010

To access through the site www.indec.gov.ar find the message «Georreferenciados» and click on «ver más».
WE SAID YESTERDAY

Please don’t we leave them alone!

The Worth of Brands

LIC. ELSA USANDIZAGA


CIP

Published in CIP magazine,
Centro de Informaciones de Publicidad,
November 2008

Writing in 2008, Elsa said:

«The role of advertising today and the monitoring of the worth of brands, within advertising and research agencies, are two issues about which to wonder...»



A Quali-Quantitative Information Weft

For Winning Insight and Optimizing Business Decision Making

QUALITATIVE AREA PROFESSIONAL TEAM


CIP

«The Art of New Technology»,
Posted in Time to Know*
April 2008

«New methods "don’t replace but add to the traditional, even when focus are seen as a complementary, given the attractiveness of any new technology itself. However, more clarity comes from those who pose as objective the production of a tapestry or weft of information —qualitative and quantitative— to win the "insights" and optimize business decisions.»
DOCUMENTS

Dialogue with a qualitative researcher discussing the recent objections to focus-groups technique, postulating its validity and relevance as an indispensable tool for IM.



The text takes reflections on the subject, product of team effort by our qualitative researchers, in the context of an internal workshop on New Trends.



Exploratory and comparative study by Saber for the XXIII International Congress of Financial Marketing sponsored by AMBA, Buenos Aires September 2007.
Saber S.A.
Saber S.A.